Website Uberflip

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Uberflip, a Toronto based company founded in 2012, is a marketing technology company with 150+ employees. Our content experience platform empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketing teams use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.

We’re on the search for a Partner Marketing Manager!

Reporting into the Senior Manager, Growth Marketing, the Partner Marketing Manager will be responsible for driving co-marketing activities with Uberflip’s technology, agency, and strategic partners. Through a range of digital and offline campaigns, you will work with our partners to create an incredible joint-customer experience, aligning content and other strategies to drive adoption, retention and advocacy of the Uberflip platform. You will work closely with the Sales, Growth Marketing, Partner, and Customer Success teams.

Please note this is a 12 month mat leave contract position.

What you will be doing:

  • Create, execute and optimize a go-to-market strategy in conjunction with our Strategic Partnerships team and Marketing team
  • Leverage existing Uberflip technology, processes, content, and campaigns to drive partner-sourced pipeline
  • Take responsibility for a owning a pipeline contribution number sourced direct or indirect from partner marketing activities
  • Design and manage how our partner ecosystem is included and represented throughout the buyer journey on our digital properties
  • Working with Growth & Customer Marketing to develop joint-case studies, use cases and other content to educate prospects on joint value propositions
  • Participate in partner events and design and execute Uberflip events that allow for partner participation
  • Forecast, measure, analyze and report on the impact of partner marketing activities on sales pipeline and revenue
  • Constant communication with the sales organization, ensuring alignment on metrics, messaging, buyer persona, and other key business initiatives.
  • Manage and maintain the Partner Marketing budget

We want to talk to you if:

  • Minimum five years in partner marketing or demand generation, B2B software-as-a-service marketing experience preferred
  • Strong understanding of marketing and partner ecosystems
  • Demonstrated track record of directly managing a mix of modern growth marketing campaigns
  • Clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and recommend changes
  • Experience using Salesforce, Marketo, and Google Analytics
  • Demonstrated experience of working with cross-functional teams, including external 3rd parties
  • Partnering with 3rd party organizations on campaigns for driving revenue growth
  • Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
  • Strong communication and writing skills
  • Bachelor’s degree in Marketing or related field

What you will love about us:

  • Great Company Culture
  • Inclusive and Collaborative work environment
  • Competitive Health Benefits for you and your family starting day one
  • Wellness Programs including company paid counselling
  • Flexible Working Hours OR Remote work flexibility
  • Employee Stock Option Program
  • Additional Paid L.U.V and Wellness Days
  • Parental Leave Top Up Program
  • Learning Credits to put towards your professional development
  • (Virtual) Regular Standups, Demos, and Socials to keep us aligned and connected
  • And so much more!

Uberflip is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work will be. If you’re smart and good at what you do, come as you are!