• Full Time
  • Waterloo

Website Wilfrid Laurier University

Wilfrid Laurier University is a leading multi-campus university that excels at educating with purpose. Through its exceptional employees, students, researchers, leaders, and educators, Laurier has built a reputation as a world-class institution known for its rich student experience, academic excellence, and global impact.  With a commitment to Indigenization and commitment to equity, diversity, inclusion, Laurier’s thriving community has a place for everyone.

Laurier has more than 19,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well as locations in Kitchener and Toronto. The university is committed to providing an inclusive workplace and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier’s Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.

Position Summary

Wilfrid Laurier University’s Faculty of Social Work (Faculty) offers a Bachelor of Social Work (BSW), a Master of Social Work (MSW) (MSW Online, MSW Advanced Standing, MSW 2 Year Program, Indigenous Field of Study), and a PhD.  The first two degrees, in combination, constitute the professional program accredited by the Canadian Association for Social Work Education.  The PhD offered by the Faculty of Social Work is a research-based degree.

Under the general direction of the SAO and Associate Dean, MSW programs, and the Manager Field Education, this position is a multi-functional role that actively participates in the early stages of the enrolment cycle from recruitment to admissions and student engagement.

The incumbent is responsible for recruiting highly qualified MSW candidates, with an aim at increasing the diversity of the student body (i.e., students from cultural communities, sexually diverse communities, etc.…). Utilizing their knowledge in foundational and advanced social work practice, this position will work closely with partner agencies to identify social work needs with the aim of increasing MSW enrollment from working professionals. The success of this position’s mandate relies on the ability to connect with working professionals with a foundational social work background and motivate them to choose Laurier for their MSW degree in an ever-increasing and competitive social work market place.

This position will develop and coordinate a student engagement strategy focused on enhancing students’ experience throughout the MSW cycle from entry to completion. The coordinator will also create connections between BSW and MSW students (online, on-campus, and Indigenous) and enhance BSW students’ understanding of the MSW programs. The position will also create community-based field education opportunities within the faculty and act as field supervisor to the students.

The position’s breadth and magnitude require the incumbent to use advanced social work knowledge and skill from several methodological perspectives, including clinical, community organization/development, program and policy development, and administration, to research, recruit, and develop practicum placement opportunities for MSW students.

This position has a university-wide mandate and is based at the Kitchener Campus.  The incumbent provides subject matter expertise to all campuses, requiring regular interpersonal interactions and collaboration with departments at the Waterloo Campus, the Brantford Campus, and external partners. Special attention is given to ensure equitable service delivery across all locations. Occasional travel may be required.



Utilizes their advanced knowledge in social work practice to identify social work skills and gaps within agency settings to recruit working professionals to Laurier’s MSW program
Plans and determines itinerary for recruitment events to promote Laurier’s MSW Program;
Develops recruitment strategy and outreach to attract diverse applicants with an aim at diversifying the MSW student body;
Actively recruits in “niche” environments in recruiting from Indigenous, Black, Caribbean, and African cultural communities, as well as students from sexually diverse backgrounds;
Develops and presents preparatory information for potential students to educate them on the field of social work and the pedagogy of the Laurier Social Work program by way of events, group seminars, workshops, and webinars;
Represents the FSW at several on and off-campus Graduate and Career Fairs, information sessions, and special events;
Develops presentations and agendas for information sessions, invites, and schedules presenters;
Designs and distributes invitations, sets up registration, and monitors attendance;
Corresponds with prospective students, applicants, alumni, and others seeking information on admissions standards, academic and non-academic programs;
Creates and delivers webinars to prospective students;
Assist with review of website and recruitment materials;

Provides advising on an individual basis to applicants regarding admissions qualifications, program details, financial assistance, student services, and is the first point of contact for information and support;
Provides direction to applicants about registration requirements in social work regulatory bodies across Canada based on CASWE’s accreditation standards as well as the placement and program standards required by various regulatory bodies nationally (e.g., Ontario College of Social Workers and Social Service Workers, Alberta College of Social Workers);
Assesses the feasibility of workplace-based placement opportunities from BSW working professionals based on accreditation and FSW field standards;
Provides supportive advising to unsuccessful applicants;
Responsible for socialwork@wlu.ca email account;
Responsible for working collaboratively and directly with the admissions team during the high volume application cycles for both the full-time and online part-time MSW programs for all three academic terms;
Ensures accurate charting systems for applicants through the use of Cognos and Excel;
Monitors applicants through the application process and downloads applications;
Communicates with applicants concerning documentation issues;
Uses the online viewing system to remove incorrect documentation and fix encrypted files for download functionality of applications;
Works with faculty to ensure equity in admissions;
Assists with the evaluation of human service experience, GPA calculations and updating charts accordingly;
Communicates with applicants regarding receipt of their documents, the status of their application, and advises them of missing documentation;
Codes application status in Banner;
Assists with Fall Orientation Day for incoming students;
Prepares annual admission statistics for Divisional Council reporting and historical records.
Student Experience

Supports the implementation of student-oriented Equity, Diversity, and Inclusion initiatives at the FSW in collaboration with the Equity Committee/based on the Faculty’s Equity reports and climate surveys;
Supports the implementation of the MSW field alumni engagement strategy;
Supports opportunities for collaboration between BSW and MSW students;
Engages with alumni to generate interest in field education and professional development at Laurier;
Community Outreach/Field Instruction

Facilitates advanced social work training sessions in collaboration with the field office;
Creates community-based field education opportunities within the faculty;
Acts as a field instructor for students engaged in MSW placements at the faculty;
Collaborates with faculty and MSW field staff to deliver training and supervise students engaged in social work field placements according to accreditation standards;
Communications/Social Media

Engages in meaningful and authentic community development initiatives with community partners, agencies, public and non-profit organizations as well as health and social service agencies to open up additional opportunities for collaboration, referrals, recruitment, and field opportunities;
Coordinates the faculty’s social media strategy in partnership with the programs and admission staff, professional development and field staff;
Provides technical support and develops online social media content to promote the faculty;
Coordinates a broad range of communication on various social media platforms (e.g., LinkedIn, Instagram, Facebook);
Ensures communications reflect Laurier’s appropriate policies;
Develops policies specific to FSW communications in collaboration with appropriate staff and FSW committees;
Creates blogs to highlight positive stories and coordinate distribution through Laurier communication mediums (e.g., CPAM, Professional Development Newsletter);
Develops evaluation mechanisms to assess the impact of social media strategies (e.g., generating attention to MSW, BSW programs, increasing field instructor enrolment, diversifying applicant pool of MSW program);
Represent the faculty at appropriate communication groups (e.g., Social Media Administrator’s Group);
Committee Administration

Member:  Curriculum, Admissions and Field, Students, Agencies Committee (CAFSAC), Community of Practice, Faculty and Coordinators Group, and Divisional Council.

Master’s degree in Social Work;
Two years of related work experience;
Excellent interpersonal skills and the ability to interact effectively with individuals from a diverse academic and cultural background;
Outstanding Microsoft Office skills, with advanced knowledge of Outlook, Word, Excel, and Microsoft Teams;
Web administration expertise an asset;
Excellent presentation skills and communication skills, both verbal and written;
Strong organizational and time management skills;
Proven ability to use sound judgment and an ability to prioritize among many project initiatives and remain focused on key deliverables;
Proven positive relationship-building skills at all levels, both internally and externally; ability to interact with a wide range of University and external constituencies (e.g., faculty, staff, students, senior administration, alumni, potential applicants;
Diplomacy, discretion, tact, and sound judgment in dealing with sensitive situations and confidential materials/issues with the ability to handle complaints effectively;
Takes initiative; is flexible; able to deal with lots of ambiguity.  An enthusiastic self-starter and problem-solver;

Position Grade: SH-07

Rate of Pay:  $32.01 – $37.65 per hour

Hours of Work: This is a full-time, limited term position for 12 months. Typical hours of work are Monday-Friday 8:30am-4:30pm

Apply online: https://careers.wlu.ca/job/Kitchener-Student-Experience-and-Outreach-Coordinator/3211547/